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April

Customer Value Stories Manager

The Coca Cola Company - North Sydney, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

CUSTOMER VALUESTORIES MANAGER
LOCATION:AUSTRALIA

Our vision is to love brands, done sustainably, for better shared future. We strive to provide cutting-edge excellence in ingredients, innovation, design and marketing.

We are looking for people that have a passion for building relationships and will be proud to be a representative of our brands, are results driven and have proven experience in Sales & Insights, Category Management, Customer & Commercial Leadership (CCL) or Finance

What You’ll Do for Us

  • The Customer Selling story Manager role sits in the CCL function - reporting to the Integrated Execution Director - and is a supporting role that is closely wired with the Customer teams in the OU, The Channel- and Integrated Execution team, the Human Insights and the Strategy team, the Marketing and Finance teams as well as Platform Services

  • The purpose of the role is to deliver comprehensive and impactful analyses for our Customer- and Channel- teams based on all available insights and facts across our system, based on clear briefings on scale and purpose – enabling a smooth sell in of our strategic initiatives across channels and Customers

  • The role will lead the tailoring of our Partnering for Category Growth (aka Non-Alcoholic Ready to Drink Category Vision) framework with the adaptation of the insights to the customer/ channel in the Organization Unit (OU) / market

  • The role is responsible to run and connect powerful analyses leveraging and connecting the dots between different insights, facts, data sources towards crisp and strong customer narratives that clearly communicate our system opportunities (or risks in some instances) in jointly activating our strategic initiatives. fact-based. Managing the direct interaction and consultancy to the channel- and customer teams in the OU.

  • Work in close partnership with the central CCL team and as part of the network of SMEs across our OUs to continuously evolve as well as tailor the Partnering for Category Growth/ NARTD Category Vision approach for the customers in the OU.

  • Work closely with Platform Services to automate as much as we can the most powerful approaches and analyses and thus enable fast(er) access and better leverage for other customer teams and other OUs

  • Impact: Drive speed and scale for our Customer Value Proposition and Selling Stories and enable faster deployment with our customers, influencing towards a less transactional, more strategic top-level engagement, landing our category initiatives in a manner that resonates with customers

  • Lead the tailoring of our Partnering for Category Growth/ NARTD Category Vision for the OU with strong and well connected local insights for the Customer- and Channel-teams in the OU – leveraging all key insights and data sources: e.g. trends, insights on consumers, shoppers, categories, occasions, baskets, channels, customers, pack types, etc

  • Lead the Monitoring of relevant performance KBIs per customer/ channel to track progress on joint initiatives to use as best practice examples and facilitate fast(er) deployment with other customers

  • Manage and conduct value-added statistical analyses where needed

  • All deliverables must comprise and condense a broad variety of different insights and data sources such as category-, channel-, consumer-, occasion, shopper-, basket- and customer-insights as well as financial data

  • Identify new/leading edge insights/ opportunities as basis for compelling channel- and customer strategies

Qualifications & Requirements

  • 5-8 years of relevant, proven experience in S&I, Category Management, CCL or Finance

  • Outstanding Data Analysis & Interpretation: Proven ability and judgement to identify, leverage and convert the right insights, data-points and findings from different data sources into holistic & compelling selling stories and independently derive strong business opportunities from insights

  • Strong Understanding of relevant market research tools and profound understanding of statistics

  • Very strong connecting the dots Skills

  • Well networked across the system

  • Strong project management skills

  • University Degree mandatory

  • Demonstrating and promoting a propensity for speed and action

  • Very good ability to quickly develop a strong network to leverage "best in class" knowledge

  • System Understanding: In depth knowledge of the system processes and operations - including Bottler’s operations and typical Customer requirements and pressure points

  • Senior Management in CCL and Customer Teams as well as Bottlers/ KAM teams

  • All C&CL function pillars globally

  • S&I, Marketing and Finance Directors and teams


Key
knowledge requirements

Mastery of (required)

  • Broad and deep experience in insights, tools & analytics

  • Strong analytics & actionable insights

  • Category management

  • Passion for consumers, shoppers and customers

  • Network & integrated execution

Broad expertise in (good tohave)

  • Project management

  • RGM

  • Channel strategies

  • Commercial execution

What We Can Do for You

  • Iconic & Innovative Brands: Our portfolio represents over 250 products with some of the most popular brands in the world, including Coca-Cola, Simply, Fairlife & Topo Chico.

  • Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day.

  • As of January 2021, this role will report into the ASEAN & South Pacific Operating Unit.


Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.