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May

Facebooks Ads / Digital Advertising Specialist

Askable - Brisbane Grove, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

Founded in 2017, Askable has quickly become an indispensable tool for Product Teams and UX Researchers from companies like Woolies, Telstra, Mastercard, Westpac, Xero, Canon, Vodafone, Dominos, Afterpay, Deloitte and many more.


Simply put, we connect researchers with quality user research participants.


Due to significant growth, we're looking for a someone to join our team in a digital and social marketing capacity. Your focus will be on helping us find specific participants for bookings through marketing + large scale outreach.


You'll work with a small, highly motivated team of Sales, and Customer Support and have exposure to our customers across the world. If you want to make a meaningful impact on a platform that world class product teams rely on and use everyday, this is an outstanding opportunity to enter the organisation.


A background in digital marketing is well regarded, and the initiative to ideate better processes is a must. Anyone with a SaaS / B2B background is highly encouraged to apply.


Responsibilities:

  • Pioneering, setting up and split-testing different outreach strategies
  • Coordinating Facebook ads/Reddit Ads (and other paid channels) to recruit participants for our active recruitment
  • Increasing the number of new user sign ups to the Askable platform
  • Identifying opportunities to accelerate Askable’s growth in Australia, NZ, UK and US
  • Outreach via email sequences and cold calling if needed
  • Optimizing the process through observation, analysis, split-testing, and reporting
  • Managing customer support requests and queries on Intercom


Ideal Candidate:

  • Background in Digital Marketing, focused on social ads and PPC
  • Experience in running ad campaigns on social media and search is very highly regarded (Facebook Ads / Google Ads / Reddit / LinkedIn etc)
  • Experience using Figma, or other creative design tools
  • Well versed in Google suite (Google Docs, Sheets etc)
  • Ccomfortability reaching out to others when needed via phone/email