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June

Marketing Manager - Gloria Jean's

Retail Food Group - Mungindi, QLD

Marketing
Source: uWorkin

JOB DESCRIPTION

Full Job Description
About Us
RFG is a global food and beverage company headquartered in Queensland. It is Australia's largest multi-brand food retail franchise owner and a roaster and supplier of high-quality coffee products.

About the Role
As the Marketing Manager, you will lead the strategic development and delivery of consumer marketing plans and campaigns for our brand. You will lead the team to maximise market share with local area marketing, digital and brand strategies. You will also have expertise in optimising and increasing traffic and brand awareness of local stores. Critical to your success is your focus on customer experience and desire to increase both awareness and loyalty to our Brand.

Key Responsibilities

Create innovative campaigns and promotions for our brand
Develop and execute local area marketing campaigns and activities
Set framework for local and national marketing plans and promotions across various channels
Complete brand management to ensure consistent messaging
Provide reporting on the success of campaigns post completion
Manage and review marketing spend and budgets against sales
Monitor, analyse and report on consumer insights, competitor landscape and market trends
Ensure consistent and brand-aligned messaging across all touch points
Work closely with cross functional team members to gather commercial insight to enhance performance
Individual Attributes

Proven success in a similar role within the retail and food industries
Experience working in a franchise environment highly regarded
Passion for creating consistent high-level customer experiences
Tertiary qualifications in a marketing or related discipline highly regarded
An innovative thinker with great communication skills
Ability to create great brand strategies and marketing plans
Accountable, driven, self-motivated, results and outcome focussed
Enjoys the challenge of a fast-moving environment
For more information about RFG visit: www.rfg.com.au