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June

Digital Analyst

RAC WA - Perth, WA

Banking & Finance
Source: uWorkin

JOB DESCRIPTION

We are seeking a Digital Analyst to join RAC Insurance on a 12 month maximum term contract on a full time basis.

Reporting to the Digital Marketing Communications Manager, you will be our insurance digital analytics expert, providing reporting, analysis and recommendations to the design and experience team and wider insurance business. You will be the analytics lead for relevant insurance projects such as transitioning to GA4, utilising Sitecore features and reporting using PowerBI and Big Query.

As part of our agile delivery team you will:

  • Drive insights from data and conduct multivariant testing to improve the path to purchase
  • Collaborate internally to ensure tagging and analytics tools are in place to deliver business insights
  • Work with Product Owners and UX designers to deliver prioritised work in sprint
  • Support marketing and wider stakeholders with recommendations for tagging, analysis, and insights
  • Manage the lifecycle for insurance GTM tags to ensure consistency and best practice
  • Proactively research and identify pain points in website journeys and work with the UX team in the delivery of improvements
  • Communicate insights through visualization and data storytelling, to enable stakeholder decision-making
  • Develop and maintain strong, effective working relationships with key stakeholders
  • Research and implement better ways of doing things and how to utilise features of Sitecore, Google 360 and PowerBI

 

What are we looking for?

  • Advanced digital analytics experience with working understanding of google analytics, google tag manager and Big Query desirable
  • Demonstrated experience in the use of MS Excel for analysis and modelling, particularly within a sales management or marketing analytical function
  • Demonstrated experience in coordination or management of advanced tagging on varied digital environments
  • Experience related to understanding product sales concepts
  • Experience related to digital media and web user experience
  • Relevant tertiary qualifications (such as Mathematics, Engineering, Economics, Finance, Science, Actuarial or Statistics) or extensive industry experience is mandatory
  • Google Individual Qualifications essential
  • Experience using Sitecore desirable
  • PowerBI experience desirable
  • Experience working in an Agile environment desirable
  • Commitment to putting members at the centre of everything you do

 

What can we offer you? 

  • A workplace culture where our people feel valued, respected and empowered
  • Work in flexible ways that meet work/life commitments and support wellbeing
  • Be part of a purpose led organisation that gives back to the WA community
  • An environment that values ongoing career development
  • Free Roadside Assistance and discounts on RAC products and services including Holiday Parks and Resorts, Security, Finance, Auto Services and Insurance
  • Opportunities for community engagement and corporate volunteering

Please note: We encourage you to apply as soon as possible, as RAC reserves the right to close this vacancy without notice. 

If you are shortlisted, you may be invited to complete an online automated video interview as part of our screening process.

RAC is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at the time of application or contact recruitment@rac.com.au for assistance through the recruitment process.

Have you already applied? Previous applicants need not apply 

If you would like further information about this vacancy, please contact Kelly Hughes (Kelly-anne.hughes@rac.com.au)

About RAC

With over 1.1 million members RAC is one of WA’s most iconic and trusted brands.

We are a purpose led member organisation striving to create greater value for our members and deliver on our purpose to be “The driving force for a better WA.”

RAC are looking for people who are committed to building a safer, sustainable and connected future for West Australians. From Insurance, Auto Service Centres, Roadside Patrols, Travel, Security, Holiday Parks and Resorts to Finance - we are a diverse profit for purpose organisation, that has been reinvesting our profits back into the WA community for more than 115 years.