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Crm Specialist

Entain - Brisbane City, QLD

Source: uWorkin


As our CRM Specialist, you will be key in driving our brands customer value, loyalty and retention! Your key responsibilities will include:

  • Work with world-class software & architecture to create seamless, integrated direct marketing campaigns
  • Utilise endless amounts of data to find & target key customer segments
  • Identify key campaign opportunities in customer behaviours & market trends
  • Drive efficiency in execution through finding scalable solutions for segmentation & message delivery
  • Analyse & optimise existing campaigns, continually finding new opportunities to test, learn, and ultimately, do things better
  • Create engaging, short form copy that resonates with Sport & Racing fans
  • Plan, build and execute sophisticated customer journeys via Salesforce Marketing Cloud, delivered across SMS, Push, Email, In-App Notifications & Social

About you

We’re looking for someone who has a true passion for CRM. This is an incredible opportunity for someone who loves data, prides themselves on understanding the customer, and wants to make a real impact to the bottom line through the campaigns they execute.

You have experience executing multi-channel direct marketing campaigns, and proven ability to create relevant, timely customer journeys that drive real results. You’re an avid problem solver and are ready to jump straight into a highly passionate, high performing team that thrive on the fast-paced, data-laden Sport & Racing industry.

Skills & Experience we’re looking for

  • 2+ years’ experience with Marketing Automation software, preferably Salesforce Marketing Cloud
  • Proven success in planning & executing successful direct marketing campaigns
  • High-level problem-solving skills
  • A keen interest in data
  • Ability to analyse, report & present campaign findings & results
  • An understanding of Sport & Racing (preferred but not essential)
  • Very high attention to detail
  • Exceptional written and verbal communication skills