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June

Customer Campaign Partner (Loyalty/campaign)

Perfectly Placed Recruitment - Richmond, NSW

Marketing
Source: uWorkin

JOB DESCRIPTION

ABOUT THE COMPANY: 


Our client is a large retail organisation working on the not for profit sector. This is a newly created role and will report to the Customer Experience Manager.



PRIMARY PURPOSE OF THE ROLE:

To lead the creation, implementation and review of the COMPANY Customer Engagement Plan in-line with the overall Customer Experience Strategy and national Brand and Marketing and Quality and Customer Frameworks.


ROLE AND RESPONSIBILITIES:

In consultation with the Customer Experience Manager, develop and execute the annual customer engagement plan, which is supported by a tactical calendar of activities, digital campaigns, in-store and external events and media opportunities and undertake relevant post implementation reviews as well as ensuring agreed timeframes and budgets are met.

  • In consultation with the Customer Experience Manager and key stakeholders, develop and execute the customer acquisition strategy and subsequent campaigns for the company segments to grow customer base for both online and in-store platforms and undertake post campaign reviews to analyse effectiveness of the campaign.
  • In consultation with the Customer Experience Manager, develop a loyalty communications and campaigns plan to include all aspects of the loyalty customer journey, including the management of customer data within marketing automation systems.
  • Execute loyalty campaigns to drive in-store traffic and undertake relevant post campaign reviews such as developing reports to provide insights into acquisition and retention of loyalty customer and insights into spending habits.
  • In Consultation with the Customer Experience Manager, develop, maintain and monitor a dashboard of retail insights which assist in providing an overview on how the Customer Experience Strategy is performing, this may include monitor key retail trends nationally and globally and provide valuable insights.

QUALIFICATIONS AND EXPERIENCE REQUIRED:

  • Formal qualification in marketing or equivalent
  • Demonstrated relevant industry experience in a similar role.
  • Demonstrated experience in the management and execution of customer campaigns as well as experience in managing and executing customer acquisition strategies
  • Experience developing and executing digital marketing campaigns and ability to integrate these with in-store activity, media and other campaign activities
  • Strong understanding of the retail sector, with an ability to create tactics for improved customer experiences.
  • Experience in loyalty campaign management preferred, but not essential.
  • Experience in setting and measure Return on Investment (ROI) and Key Performance Indicators


REQUIRMENTS OF THE ROLE:

  • Satisfactory national police record check
  • Compulsory Code of Conduct, WHS and Bullying and Harassment training modules are completed and up to date.
  • Manage Self

CULTURE AND BENEFITS:

  • career development opportunities
  • salary packaging
  • A supportive workplace culture, flexibility to work from home
  • Ongoing training & development with supportive structure in place
  • Opportunity to be a part of a growing retail environment


HOW TO APPLY:

If this sounds like a career for you, GET ON BOARD WHILE YOU STILL CAN!

If this is the role that you have been looking for please APPLY NOW or send your resume to sandra@perfectlyplaced.com.au.